ITV Advertising Record Reported for 2021 – The Hollywood Reporter

U.K. TV giant ITV reported its full-year advertising revenue record for 2021 on Thursday and painted very a healthy post-pandemic picture.

The company, led by CEO Carolyn McCall, saw total external revenue soar 24 percent to £3.4 billion ($4.6 billion), a sharp rise on the COVID-impacted 2020 figure of £2.7 billion. Total revenue at its production arm ITV Studios grew by 28 percent to £1.7 billion, and is now just 2 percent below 2019’s pre-pandemic levels.

“ITV delivered an outstanding financial performance in 2021 with total external revenue growth of 24 percentand adjusted EPS growth of 40 percent, fuelled by strong performance in both our divisions,” said McCall. “ITV Studios has enjoyed both ratings and critical success and currently has around 500 programmes in production in the UK and internationally.  Media and Entertainment kept viewers and advertisers alike happy with a compelling slate of entertainment shows and dramas and must watch sport across ITV’s channels and streaming. Total advertising revenue saw a record year and within this video on demand advertising was up 41 percent.”

Production arm ITV Studios recorded a revenue gain for 2021 after the unit was trending 32 percent ahead of 2020 after the first nine months. The division has produced “the biggest dramas of (2021) so far on both the BBC and ITV and revenue from streamers globally is growing very strongly,” McCall said late last year. Among its shows last year were the likes of Snowpiercer for Netflix, Ten Year Old Tom for HBO Max, Physical for Apple TV+, Vigil for BBC One, The Long Call and Endeavour for ITV, as well as global hit show Love Island.

McCall in November also argued that ITV’s financial trends last year “illustrate that ITV has successfully completed the first phase of its More Than TV strategy and is accelerating the second phase of digital transformation as we evolve our products, user experiences and ways of working.”

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